Sponsorship Opportunities

What’s the Roo?

  • Ride he Roo is the brand new Midtown Connector Shuttle.
  • The Roo will provide low‐cost, high‐fun, transportation throughout the Overton Square and Cooper‐Young areas.
  • The Roo is an eye-catching, entertaining and efficient way to quickly get to all the greatest places in Midtown Memphis.
  • Ride the Roo on Thursday, Friday and Saturday nights starting at 5:00 p.m.

Contact Info

Deborah Crawford
Email: ridetheroo@gmail.com


  • The Roo will circle between Overton Square and Cooper‐Young approximately every 30 minutes.
  • The Roo is a 17‐passenger mini‐bus with wheelchair accessibility and additional standing room.
  • The Roo will play “made in Memphis” legendary and modern music on a state‐of‐the‐art surround sound
  • Two high‐definition screens will show sponsor ads as the bus rolls along.
  • Visit and watch the Roo on the GPS‐enabled, mobile‐optimized website. See where the Roo is, so passengers will know when and where to get on board.
  • Best of all, it’s affordable at only $2 per person!

“Ride the Roo” is a division of Premier Transportation Services, a full‐service, locally‐owned and operated ground transportation company doing business in Memphis for the past 14 years. Premier’s sister companies, Yellow Cab and Checker Cab of Memphis are huge supporters of The Roo and we hope you will be too!

Unique Opportunities

  • Put your exterior ad in front of tens of thousands of drivers and pedestrians on the coolest shuttle, riding through the coolest neighborhoods in Memphis.
  • Promote your business with our video screen ads which will be seen by over 500 ready‐to‐buy passengers per week. Promote your specials, entertainment and location.
  • Ride‐along with Roo to bring YOUR message directly to the passengers.
  • Social media mentions and shares on “Roo’s” social channels (Facebook, Twitter & Instagram).
  • Show your support for a vibrant Midtown Memphis by helping us connect people, events and passengers.

Sponsorship Options

Driver’s Side Sponsor

  • THREE Horizontal Sponsorships: 40″ by 12″, 528 square inches.

Passenger Side Sponsor

  • TWO Vertical: 21″ x 23″, 483 square inches
  • ONE Horizontal: 37″ x 23″, 851 square inches.

Super Sponsor

  • Only ONE available. This giant ad space will take up most of the back of the mini‐bus. Dimensions are 70” tall x 40” wide. It tapers just a bit at the bottom and is approximately 2,600 square inches.

Video Sponsor

  • TWENTY Video Slots Available. Your ad shown on our two continuous loop video screens inside the bus. Up to three slides or 15 second video.

Ride‐Along Sponsor

  • Personally connect with over 500 passengers per weekend on The Roo by joining them and riding along. Distribute coupons, talk about your business, sample your favorite dishes, sing your theme song!

Interested in Becoming a Sponsor? Contact Us for More Information.

Deborah Crawford
Phone: 901-508-05271
Email: ridetheroo@gmail.com